Privacy Policy
Our Privacy Policy was last updated on 19.06.2023.
This Privacy Policy describes how AcuPower LTD ("we," "us," or "our") collects, uses, discloses, and protects the personal information obtained through our website. We are committed to safeguarding the privacy and security of your personal information. By accessing or using our website, you consent to the terms of this Privacy Policy.
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
● "Account" means a unique account created for You to access our Service or parts of our Service.
●
"Company" (referred to as either "the
Company", "We", "Us" or "Our" in this
Agreement) refers to AcuPower LTD.
For the purpose of the GDPR, the Company is the Data Controller.
● "Cookies" are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
● "Data Controller", for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
● "Device" means any device that can access the Service such as a computer, a cell phone or a digital tablet.
●
"Personal Data" is any information that relates to an
identified or identifiable individual.
For the purposes of GDPR, Personal Data means any information relating to You
such as a name, an identification number, location data, online identifier or
to one or more factors specific to the physical, physiological, genetic,
mental, economic, cultural or social identity.
● "Service" refers to the Website.
● "Service Provider" means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.
● "Usage Data" refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
● "Website" refers to AcuPower LTD, accessible from https://acupower.co.uk
●
"You" means the individual accessing or using the
Service, or the company, or other legal entity on behalf of which such
individual is accessing or using the Service, as applicable.
Under GDPR (General Data Protection Regulation), You can be referred to as the
Data Subject or as the User as you are the individual using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
● First name
● Last name
● Email address
● Phone number
● Company name
● Usage Data
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
Tracking Technologies and Cookies
At AcuPower LTD, we are committed to protecting your privacy and providing transparency regarding the use of tracking technologies on our website. It is important to note that we do not store personal information using cookies on our website. Instead, any personal information collected through contact forms, lead magnet landing pages, or registration forms is directly transferred to our trusted third-party service provider, HubSpot, as described in our Privacy Policy.
Third-Party Cookies
While we do not utilise our own cookies for storing personal information, it is important to acknowledge that certain third-party services, such as Google, may use their own cookies on our website. These cookies are subject to the respective third party's privacy policies and practices. We encourage you to review their policies to understand how your personal information may be collected and processed by these entities.
HubSpot Data Storage
As previously mentioned, we utilize HubSpot as our customer relationship management platform and for email newsletter management. HubSpot's privacy practices and data storage policies are governed by their own Privacy Policy, which outlines the type of information they collect, how they collect and store it, and the purposes for which they use it. Please refer to HubSpot's Privacy Policy for more detailed information on their data storage practices.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
● To provide and maintain our Service , including to monitor the usage of our Service.
● To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
● To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
● To provide You with news , special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
● To manage Your requests: To attend and manage Your requests to Us.
● For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
● With Service Providers : We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
● With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
● With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
● With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
● With Your consent: We may disclose Your personal information for any other purpose with Your consent.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
● Comply with a legal obligation
● Protect and defend the rights or property of the Company
● Prevent or investigate possible wrongdoing in connection with the Service
● Protect the personal safety of Users of the Service or the public
● Protect against legal liability
Third-Party Disclosures
We may disclose your personal information to third-party service providers to enhance and optimize our website and services. These trusted third parties assist us in various aspects of our operations and provide specialized services. We ensure that any third-party service providers we engage with comply with applicable data protection laws and maintain adequate security measures.
In particular, we may utilize the following third-party services:
LeadInfo : We use LeadInfo to identify and track companies that visit our website. This service allows us to gather information about the companies' visits, such as the pages viewed and the duration of the visit. Please note that LeadInfo does not collect any personally identifiable information about individual visitors. For more information, please refer to LeadInfo’s Privacy Policy .
Albacross : We also utilize Albacross to identify and analyze companies visiting our website. Albacross provides us with insights into the companies' activities and helps us tailor our services to better meet their needs. Similar to LeadInfo, Albacross does not collect any personally identifiable information. For more information, please refer to Albacross’s Privacy Policy .
Please note that the use of LeadInfo and Albacross is for analytical purposes and to improve our website and services. These third-party services process data on our behalf and are contractually bound to handle the information in accordance with applicable data protection regulations.
It's important to emphasize that LeadInfo and Albacross do not have access to personal information collected through other means, such as contact forms or account registration. The data collected by these services is limited to company-level information and is used solely for our internal analytics and marketing efforts.
We continually assess the privacy practices of our third-party service providers to ensure they comply with data protection laws and respect the confidentiality and security of your personal information.
For more information on how your personal data is handled by these third-party services, we encourage you to review their respective privacy policies.
Security of Your Personal Data
We prioritize the security of your personal information and have implemented the following measures:
● SSL certificate and encryption for secure transmission of data;
● Proper access control to our servers, limited to authorized individuals;
● Regular vulnerability and penetration testing;
● Regular phishing threat imitation tests;
● Adherence to secure coding practices, including the 10 OWASP principles;
● Monitoring and logging of suspicious activities.
But remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Detailed Information on the Processing of Your Personal Data
The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.
Analytics
At AcuPower LTD, we utilize various analytics tools to better understand and improve the performance of our website. The following analytics services are currently employed:
Google Analytics : We utilize Google Analytics, a web analytics service provided by Google LLC, to collect and analyse information about the usage of our website. Google Analytics uses cookies and similar technologies to gather data such as website traffic, visitor behavior patterns, and demographic information. This information is used to generate statistical reports and help us optimize our website's content and user experience. Please refer to Google's Privacy Policy for more details on how they handle this information.
Smartlook : We also employ Smartlook, a website analytics tool offered by Smartsupp.com s.r.o., to gain insights into user behavior on our website. Smartlook allows us to record and analyze visitor interactions, including mouse movements, clicks, and scrolling. This information helps us understand how users navigate our website and identify areas for improvement. Smartlook's data collection is governed by its own Privacy Policy , which you can review for further information.
HubSpot : In addition to its role as our customer relationship management platform, HubSpot provides us with analytics capabilities to track and measure website performance. HubSpot's analytics features allow us to analyze website traffic, visitor engagement, and conversion metrics. Please refer to HubSpot's Privacy Policy for more information on their data handling practices.
Email Marketing
At AcuPower LTD, we utilize email marketing services to keep our valued users informed about our latest updates, industry insights, and relevant promotions. We currently work with the following email marketing platforms:
HubSpot : We employ HubSpot's robust email marketing capabilities to deliver tailored content directly to your inbox. When you subscribe to our email newsletter or provide us with your email address, we may store and process your personal information within HubSpot's secure environment. This information is used solely for the purpose of sending you relevant communications and managing our email campaigns. For more information on how HubSpot handles your data, please refer to their Privacy Policy .
Reply.io: Additionally, we utilize Reply.io to enhance our email marketing efforts. This platform assists us in automating personalized email sequences, optimizing engagement, and maintaining effective communication with our subscribers. When interacting with our email campaigns, certain data may be collected and processed by Reply.io in accordance with their Privacy Policy .
These email marketing services enable us to provide you with valuable content, updates, and promotional offers based on your preferences and interests. We are committed to respecting your choices and ensuring compliance with applicable data protection regulations.
Managing Your Preferences and Opting Out
We respect your right to control the emails you receive from us. If you wish to update your email preferences, unsubscribe from our mailing list, or exercise any other rights related to your personal information, you can do so by following the instructions provided in the footer of our marketing emails. Alternatively, you may reach out to us using the contact details provided in the "Contact Us" section of our website.
Please note that even if you choose to opt out of receiving marketing emails, you may still receive important transactional or service-related communications from us regarding your account or any ongoing business relationship.
Data Security and Confidentiality
The security of your personal information is of utmost importance to us. We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. We ensure that both HubSpot and Reply.io adhere to industry best practices and maintain high standards of data security.
For further details on how we handle your personal information, including email marketing data, we encourage you to review our comprehensive Privacy Policy.
If you have any questions, concerns, or requests regarding our email marketing practices or the use of your personal information, please don't hesitate to contact us. We value your privacy and are committed to addressing any inquiries promptly and responsibly.
At AcuPower LTD, we strive to deliver informative and engaging email communications while respecting your privacy preferences.
GDPR Privacy Policy
Legal Basis for Processing Personal Data under GDPR
We may process Personal Data under the following conditions:
● Consent : You have given Your consent for processing Personal Data for one or more specific purposes.
● Performance of a contract : Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
● Legal obligations : Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
● Vital interests : Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
● Public interests : Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.
● Legitimate interests : Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.
In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Your Rights under the GDPR
The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.
You have the right under this Privacy Policy, and by law if You are within the EU, to:
● Right of Access: You have the right to request access to the personal information we hold about you. This includes the right to obtain confirmation as to whether or not your personal data is being processed, and if so, to access such data and receive relevant details regarding its processing.
● Right to Rectification : If you believe that any of your personal information we hold is inaccurate or incomplete, you have the right to request the rectification or correction of such data. We will promptly update any incorrect or outdated information to ensure its accuracy.
● Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal information under certain circumstances. This includes situations where the data is no longer necessary for the purposes for which it was collected, when you withdraw your consent and there is no other legal ground for processing, or if the data has been unlawfully processed. However, please note that this right is not absolute and may be subject to certain legal obligations or exemptions.
● Right to Restrict Processing : In certain circumstances, you have the right to request the restriction of processing of your personal information. This means that we will suspend the processing of your data, typically when you contest the accuracy of the information or when its processing is unlawful, but you do not wish for it to be erased. While the processing is restricted, we will store the data but not engage in any further processing unless authorized by you or permitted by law.
● Right to Data Portability : You have the right to receive a copy of your personal information that you have provided to us in a structured, commonly used, and machine-readable format. This allows you to transmit the data to another data controller or, where technically feasible, request direct transfer from us to another controller, if this does not adversely affect the rights and freedoms of others.
● Right to Object : You have the right to object to the processing of your personal information in certain circumstances. This includes situations where we process your data based on our legitimate interests or for direct marketing purposes. Upon receiving your objection, we will cease processing your data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms or if the processing is necessary for the establishment, exercise, or defense of legal claims.
● Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.
Exercising of Your GDPR Data Protection Rights
You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.
You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.
Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, You can contact us:
● By visiting this page on our website
● By sending us an email: info@acupower.co.uk
● Call us at: +442032897581
